3 Things You Need To Know Before Opening A Vape Shop

What makes a great vape shop?

Like any other retailer, a winning vape shop provides excellent service to its customers and recognizable branding consistent with its image. A tobacco-less cigarette has been touted since the early 60’s but didn’t quite start trending until recently. That makes the vaping community still relatively new to many people. The way to creating a successful vape shop is to provide a comfortable and intimate experience for both first-time vapers and veterans alike.

Know your state’s regulations

The first start to creating your vape shop is to familiarize yourself with vape legislations in your state. State regulations often post a more immediate problem to your vape shop than federal regulations. Look up your city’s municipal regulations, tax codes and zoning laws. You may have to categorize your vape shop as a “tobacco” business unless vaping is explicitly mentioned in the municipal codes. Many cities don’t know how to deal with vaping and tend to categorize it among “nuisance businesses” such as bars and nightclubs—these are generally considered to be ill-reputable establishments. Being labeled a “nuisance business” can also mean having to consider a “nuisance tax” in your shop’s expenses.

Location, location, location

A great location doesn’t equal a great shop, although it can make a difference in profit. Aligning your business besides other stores can allow you to borrow from their foot traffic, which will drive more sales. An anchor store, such as a supermarket, gas station or movie theatre—generate more widespread appeal which your vape shop, whose market is niched, can benefit from. Location also means considering the ease of access your visitors have. Is there accessible parking outside your storefront? Is there frequent foot traffic outside of your door? Note that you may be restricted from opening a shop in certain zones in your city, due to municipal codes.

Understand your brand

Even a mom and pop should have a strong brand image. Spend time creating a solid brand image that your target market can resonate and recognize. We mentioned before that vape stores often find themselves classified as “ill-reputable” due to restrictive municipal codes. It’s not just the city that may feel that way; your customers can as well. Your store’s first impression on a customer cements how they feel about your establishment and you will find more returning customers if they feel safe and comfortable.

Is vaping your primary business? You can choose to sell tobacco products in your store, and many do—however take into consideration that you may be turning away vapers who are trying to escape from smoking. An excellent vape shop offers variety in hardware, batteries and juice. Organizing and sectioning your products so that customers aren’t overwhelming can also be helpful. The very best shops have knowledgeable staff that can rebuild atomizers and provide instructions for those who wish to learn.

Remember, your store is one of many that represents the fledgling vaping community, so your first impression is important. We like to promote an open, non-discriminating community for all people who wish to learn about the vape life. You can too, by joining the community and supporting all walks of vaping.

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